Showing all 63 results

Sets 2

Cleansing 9

Toner & Pads 12

Serums & Essences 8

Creams & Lotions 8

Masks 7

Sunscreen 3

Exfoliating 1

Spot Patches 1

Lip Care 1

Face Mist 2

More Products 9

Which Anua product is right for you?

Pick the step that's still missing from your routine. Each of the three products does a different job.

For an uneven skin tone

The serum combines 10% niacinamide and 4% TXA. It is a targeted supplement; start with this one new serum instead of several active ingredient products at the same time.

Anua Niacinamide 10%+TXA 4% Serum view

Discover Anua and other Korean brands on our K-Beauty brand map.

FAQs about Anua

Where does Anua come from?

Anua is a South Korean skincare brand. The focus of the range includes Heartleaf, rice and specifically formulated serums.

Where is Anua made?

The brand comes from South Korea. The place of manufacture of a particular product is determined by the indication of origin on its packaging; The company headquarters alone is not enough for this.

Is Anua good for the skin?

This depends on the product and skin needs. A heartleaf toner complements the moisturizer, while a high-dose active serum has a different purpose. First choose a suitable product and see how your skin reacts to it.

What is Anua Niacinamide 10% + TXA 4% intended for?

The serum is designed for uneven skin tone and visible pigment spots. The numbers indicate the concentrations of niacinamide and tranexamic acid. Sun protection supplements this skincare during the day.

Where can I buy Anua in Germany?

You can find a selection of Anua products here at Bloom & Glow. The respective product page shows size, price and current availability; the range of other retailers may differ.

What brand is Anua?

Anua offers Korean facial skincare from cleansing to sun protection. Heartleaf, Rice, Peach and Active products differ within the brand – they are not interchangeable versions of the same skincare.

Does my whole routine have to be from Anua?

No. An Anua toner or cream can be added into an existing routine. What is important is the tasks of the individual products, not a uniform brand name in the bathroom.

What does the Anua Heartleaf toner do?

It complements the routine with a liquid moisturizing step after cleansing. Serum and cream can then follow. It does not cleanse the skin like a cleansing gel and does not replace sun protection.

Editor: Bloom & Glow · Status: October 2026. Information on application and ingredients refers to the respective product; The current packaging is decisive.

Anua and other brands in product comparison

Are you torn between two products? In comparison, both are already selected for you.

Serums: Anua & AXIS-Y

Two serums for a more even skin tone: The different active ingredient concepts help with the selection.

Compare serums

Toner: Anua & Dear, Klairs

Two toners for the post-cleansing routine: compare formula, scent label and sizes.

Compare toners

Which Anua step is right for you?

You don't have to change your routine all at once. Are you still unsure how Anua fits into your existing routine? Ask Thu – we will be happy to help you choose.

Legal guarantee

Official EU notice on the legal guarantee. Full wording follows below the graphic. Link to Your Europe, opens in a new tab.

Open the original graphic in a new tab More information at Your Europe (opens in a new tab)

Text of the EU notice

Minimum two-year legal guarantee protection for goods sold in the European Union.

Consumers can claim their rights under the legal guarantee of conformity, for example if goods:

  • do not match the description;
  • do not function as intended.

Sellers are liable for any lack of conformity which existed when the goods were delivered, and which becomes apparent within the legal guarantee period. Sellers in such a situation are required to offer:

  • free repair or free replacement;
  • in some cases, a price reduction or full reimbursement.

Some countries have a longer legal guarantee period. For second-hand goods, a shorter period may apply, but not less than one year.

For more information on your rights in a specific country, scan the QR code below or ask the seller.

europa.eu/youreurope/guarantees

What to do if you receive non-conforming goods:

  1. Contact the seller as soon as possible to report the issue;
  2. Provide proof of purchase, such as a receipt, invoice, or bank statement.

Sellers and producers may also offer commercial guarantees, which apply independently from the legal guarantee. For example, you may see this GARAN label representing a commercial guarantee of durability offered by the producer at no additional cost and covering the entire good.

Withdraw from contract

Fill in the fields below to submit your withdrawal.

1. Your details 2. Confirmation

Fields marked with * are required by Section 356a (2) of the German Civil Code (BGB). For information on how we process your data, see our privacy policy.